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Counterpoint Market Intelligence Limited – a profile

Counterpoint Market Intelligence

Counterpoint Market Intelligence Limited was formed by George Burton and Richard Apps in 2004 to offer original, independent and rigorous research into aerospace markets. Between them, George and Richard have 37 years of experience in senior positions in aerostructures, engine components, and aerospace equipment.

George Burton has a degree from Oxford University in Philosophy, Politics and Economics. He was Research Partner of a City of London stockbroker and was Strategic Planning and Business Development Director of first Westland Aerospace and then GKN Aerospace.

Richard Apps has degree from Cambridge University in Engineering and an MBA from Manchester University. He worked in production management at Marconi Avionics and was Group Strategic Planning Manager for Westland Group. In GKN Aerospace he worked on strategic planning, business development and the evaluation of acquisitions.

To increase our capacity and bring in additional specialist expertise, e.g. vendor due diligence and marine equipment, 4 associates work with us regularly on projects.

Counterpoint Market Intelligence - George Burton
George Burton
Counterpoint Market Intelligence - Richard Apps
Richard Apps

Our customers

Counterpoint now has an international business, with 75% of sales outside the UK. Sales of research reports have led to consultancy projects, mainly M&A-related. Two thirds of sales are to the aerospace industry – aircraft and engine prime contractors and first and second tier suppliers. Other clients are private equity funds, investment banks and government organisations. An analysis of our customer base is shown below.